Privacy Policy
Lu’Ro Jewelers, INC operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Lu’Ro Jewelers, INC is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences, and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send notifications related to your account, process purchases, returns, or exchanges, manage your account, arrange shipping, facilitate returns, enable reviews, and personalize your shopping experience.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing communications by email, text message, or mail, and to show you advertisements for products or services on the Services or other websites.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect or prevent fraudulent or malicious activity.
Communicating with You. We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors, and other third parties who perform services on our behalf (e.g., payment processing, IT management, data analytics, fulfillment, and shipping).
- With business and marketing partners to provide marketing services and advertising. For example, we use Shopify to support personalized advertising with third-party services based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices.
Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising or marketing based on your online activity. You can exercise your rights to opt out of those uses here. - When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products or through social media integrations.
- With our affiliates or within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, or to protect the Services, our rights, and the rights of others.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and certain third parties that may be located in other countries.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites, including their content, practices, or reliability.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit.
The length of time we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide Services, comply with legal obligations, or resolve disputes.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
- Right to Access / Know – Request access to the personal information we hold about you.
- Right to Delete – Request that we delete your personal information.
- Right to Correct – Request correction of inaccurate information.
- Right of Portability – Receive a copy of your personal information or request its transfer to another party.
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Right to Opt Out of Sale or Sharing – Opt out of the sale or sharing of your personal information or the use of your data for targeted advertising.
You can exercise your rights here. If you visit our site with the Global Privacy Control opt-out signal enabled, we will treat that as a request to opt out for the device and browser you use. - Managing Communication Preferences – You may opt out of promotional emails at any time by using the unsubscribe link in our messages.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing requests. You may also designate an authorized agent to act on your behalf.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country where you reside.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or their UK equivalents, unless the destination country provides adequate protection.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
Contact Information
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at lurojewelers@gmail.com or contact us at:
Lu’Ro Jewelers, INC
241 F Street
Davis, CA 95616
USA
Last updated: November 3, 2025.