Our Story

Lu’Ro Jewelers was founded by lifelong Davis residents Diego Rodriguez and Jose Lopez, who grew up not only as members of this community but also within the jewelry industry. With nearly 30 years of combined experience, they began their careers at the beloved de Luna Jewelers, which served Davis with pride for 48 years.

When de Luna closed its doors, Diego and Jose carried forward its legacy by opening Lu’Ro Jewelers. Their mission is to provide the same level of trust, craftsmanship, and personal care that generations of families experienced before them.

Explore Our Services

Custom jewelry design service at Lu’Ro Jewelers

Custom Designs

Jewelry and watch repairs and restorations service at Lu’Ro Jewelers

Repairs & Restorations

Appraisals

Engraving

Consignment

Jewelry showroom interior with display cases at Lu’Ro Jewelers

The Lu’Ro Experience

At Lu’Ro Jewelers, the focus is on more than jewelry—it’s about people. From expert jewelry and watch repairs to custom designs, engraving, appraisals, and consignment opportunities, every service is delivered with the same dedication and care as if it were for family.

Above all, Lu’Ro strives to create a warm, welcoming environment where every client feels at home. This is not just a jewelry store—it is a place where stories are shared, milestones are celebrated, and traditions continue to sparkle for generations to come.

Words From Our Clients

“
I’ve known Jose and Diego for about 6 years now. Over the years, I’ve asked them to make special custom jewelry for me. Both of them have been attentive and have been great with their completion timeline. If any issues or questions arise, they are always open to work with the customers.
”

Fermin Grande

“
Jose and Diego are the best in the business and always so kind. I feel comfortable dropping my jewelry off knowing that it’s in good hands, and they are my first stop for any new purchases. We bought my engagement ring from them and they always provide great service for maintenance. I have also had jewelry made and repaired by them over the years and I would reccomend them for anything you need!
”

Sam Dutton

“
The best and most honest jewelry shop in Davis. I’ve gotten rings, necklaces, and an anklet from LuRo. Jose helped me pick the pieces and explained the differences between the metals and gemstones to find what looks and works best for my lifestyle. I love every single one of them. I travel from out of town now for all my jewelry needs for their transparency and knowledge. 10/10 would recommend and have!
”

Moriah Beatty

“
I bought both my wedding ring and my wife’s from Lu’Ro Jewelers, and visited them multiple times over the past year or two for fitting, resizing, and maintenance. I have always received nothing less than exemplary and professional service from them, at a fair price. The quality / selection of their jewelry is excellent, and I’ve always felt well taken care of. Highly recommend Lu’Ro over big box jewelry store alternatives (or any other jewelry store for that matter).
”

Elliott Sprecher